Wisdom Capitals Overview
Wisdom Capital is a pioneer online trading company that has a record of best performances in the discount brokerage services for stocks, future and options, currency and commodities on NSE, BSE, MCX & NCDEX.
Wisdom Capital is established by Mrs. Sudeshna Mukherjee along with Mr. Pralay Shankar Chakraborty a renowned Businessman; it all was started in 2005 named Devswings. With time as the business grows, top management team had decided to make it large and have formed a Company named “Wisdom Capital Advisors Private Limited” in 2013.
Wisdom Capitals Brokerage Charges
Wisdom Capital offers 3 ideal brokerage plans like Pro Plan, Ultimate Plan & Life-time Freedom Plan, which have not only supported the people in dire need but also have presented a secure way to input their hard earned money in the market.
Pro Plan - Pro Plans are perfectly designed for professional Traders who needs higher intraday exposures or margins and advance trading tools.
- Equity Intraday - 0.005% on Turnover
- Equity Delivery - 0.05% on Turnover
- Futures & Options ( NSE/MCX) - Rs 9 / Executed Order
Ultimate Plan - Ultimate Plans are designed to satiate ultimate needs of Traders who needs highest intraday exposures or margins in intraday & delivery trades.
- Equity Intraday - 0.005% on Turnover
- Equity Delivery - 0.05% on Turnover
- Futures (NSE/MCX) - 0.005% on Turnover
- Options (NSE) - Rs. 15/Lot
Life-Time Freedom Plan - Trade free for lifetime at BSE/NSE stocks, future & options and Commodities trading at MCX/NCDEX all segments. Zero brokerage in true sense (0% Brokerage). No catches like per executed order etc. No advance payment or monthly or yearly fees. Demat and Trading account Opening is also free at Wisdom Capital.
Brief Comparison of Wisdom Capital Brokerage Plans and Margins.
Wisdom Capitals Other Charges
- Call & Trade: Rs 20 per executed order.
- Digital contract notes are sent through email only. Physical copies of contract notes can be ordered at additional charge of Rs 50 per contract. Courier charges are extra.
- Instant payment gateway charges for over 22 banks - Rs 9 per fund transfer.
- DP charges for delivery based equity selling charged only on sell side - Rs 8 + Rs 5.5 = Rs 13.50 per transaction.
Account Opening Charges -
- Trading & Demat Account Opening Fee: Rs 0
- Demat Account Annual Maintenance Charges (AMC): Rs 999+taxes ( Lifetime Demat maintenance Charges)
- Commodity Account Opening : Rs 0
Wisdom Capitals Platforms & Tools
Wisdom Capital currently providing NSE NOW & NEST. In NOW software you can trade only NSE & BSE exchanges. In NEST you can trade all segments including MCX. If you wish to trade all segments i.e. equities & commodities, NEST is perfect match for you as a single terminal for all segments e.g. NSE, BSE & MCX.
Wisdom Capital NEST -
Wisdom capital employs Nest, Which is a trading platform licensed through NSE that can be downloaded and installed on user's laptop or desktop. This trading terminal connects to a highly robusy server that makes minimal time in fetching latest data along with the trading provision. It comes loaded with the following features:
- Interactive charting with multiple indicators at intraday, comparative and historical level.
- Alerts and notifications as per set by the user.
- Hourly statistocs and heat maps fpr quick technical analysis and judgement.
Wisdom Capital NSE NOW -
NSE NOW is a trading platform that can be accessed directly through a browser and does not need any installs or downloads.
Wisdom Capital NSE Mobile app -
For users who prefer to carry out their trading through a mobile app, the discount broker provides the NSE Mobile App. Like most of the trading platforms offered by the brokers, this app is also an outsourced trading application and is maintained by NSE itself.
"wisdom Capital doesnot really focusses much on developing its own trading platforms and offers 3rd party softwares from NSE"
Wisdom Capitals Education & Research
Wisdom Capital doesn't provide advisory services regarding buying and selling of stocks and commodity trading to its customers but educate people about the financial markets through Knowlege Center, the educational blog provides basic tutorials on trading and investing.
"This blog contains a very basic articules on stock market that may not help people in any way."
Wisdom Capitals Customer Service
Wisdom Capital is available to its clients through the following communication channels:
- Email – Helpdesk@wisdomcapital.in
- Tool-Free Num - 1800-3000-5048
- Phone – (0120)-6633235|237|268
- Web form
The number of communication channels are wide but customer service quality is pretty ordinary. If wisdom Capital is looking any sort of value to its clients through customer service, it needs to look at the following aspects very closely:
- Train its customet executives team and make them skillful enough to deal with clients cominf with different types of quaries.
A lot of users have complained about the professionalism of the executives and the customer care service quality is reviewed as "below average".
Wisdom Capitals Closing Thoughts
Wisdom Capital is aroung the good one within discount broking space. But at the same time, it seems that they are more or less part of the herd that was created with the waves of discount broking in India. Setting up a sales team, offering low brokerge with the help of outsourced trading platform shows high business opportunity but less responsbility towards clients.
Wisdom Capital should certainly need to build solutions in the technology space that offer the best of trading experience to their clients. Furthermore, the customer service team must be skilled and trained in such a way that the client base stays satisfied and is not left hanging in the middle.
|Year of Incorporation||2012 - Started sub Brokers for Alice Blue - Now unit of Ashlar Group|
|Demat||NSDL/CDSL - Partnership with Globe Capital Markets|
|Exchange Enabled||NSE, BSE, MCX, & NCDEX|
|End of Day||10 Years|
|Equity Delivery||Freedom Plan - 0, Pro Plan & Ultimate plan- 0.05% on turnover|
|Equity Intraday||Freedom Plan - 0, Pro Plan & Ultimate plan- 0.005% on turnover|
|Equity Futures||Freedom Plan - 0, Pro Plan - 9/Trade & Ultimate plan- 0.005% on turnover|
|Equity Options||Freedom Plan - 0, Pro Plan - 9/Trade & Ultimate plan- 15/Lot|
|Currency Futures||Freedom Plan - 0, Pro Plan - 9/Trade & Ultimate plan- 0.005% on turnover|
|Currency Options||Freedom Plan - 0, Pro Plan - 9/Trade & Ultimate plan- 15/Lot|
|Commodities||Freedom Plan - 0, Pro Plan - 9/Trade & Ultimate plan- 0.005% on turnover|
|Equity Intraday||5 times to 40 times depending on the brokerage plan|
|Equity Delivery||2 times to 5 times depending on the brokerage plan|
|Equity Options||8 times to 10 times depending on the brokerage plan|
|Equity Futures||4 times to 10 times depending on the brokerage plan|
|Currency Futures||4 times to 10 times depending on the brokerage plan|
|Currency Options||8 times to 10 times depending on the brokerage plan|
|Commodities||4 times to 10 times depending on the brokerage plan|
|Turnover & Other Costs|
|Equity||0.0035% of Turnover|
|Equity Futures||0.0028% of Turnover|
|Equity Options||0.06% of Premium Turnover|
|AMC Charges||Lifetime Demat maintenance Charges : 999/-|
|DP Charges||Rs 14/Debit Transaction|
|Commodities||0.0025% of Turnover|
|Broker Assisted trades||Rs 20/ Executed Order|
|Active Clients 2016||NA|
|Active Clients 2015||NA|
|Active Clients 2014||NA|
|Online Trade Reports||Yes|
|Online PNL Reports||Yes|
|Online Contract Notes||Yes|
|Accounting Opening Costs|
|Support & Tools|
|Research & Tips||Yes|
|Training & Education|