WISDOM CAPITALS

3.5 Overall

Wisdom Capital is one of the lowest discount brokers but certainly needs to build solutions in the technology space that offer the best of trading experience to their clients. Furthermore, the customer service team must be skilled and trained in such a way that the client base stays satisfied and is not left hanging in the middle.

Brokerage Charges4.5
Platforms & Tools 2.5
Customer Service 2.0
Cons
  • No support to invest in IPOs & Mutual Funds
  • Average Customer Support
  • Low Focus on Technology

Wisdom Capitals Overview

Wisdom Capital is a pioneer online trading company that has a record of best performances in the discount brokerage services for stocks, future and options, currency, and commodities on NSE, BSE, MCX & NCDEX.

Wisdom Capital is established by Mrs. Sudeshna Mukherjee along with Mr. Pralay Shankar Chakraborty a renowned Businessman; it was started in 2005 by the name Devswings. With time as the business grew, the senior leaders decided to make it large and formed a Company by the name “Wisdom Capital Advisors Private Limited” in 2013. 


Wisdom Capitals Brokerage Charges

Wisdom Capital offers 3 ideal brokerage plans; Pro Plan, Ultimate Plan & Lifetime Freedom Plan, which have not only supported the people in dire need but have also presented a secure way of using their hard-earned money in the market. 

Pro Plan -   Pro Plans are perfectly designed for professional traders who need higher intraday exposures or margins, and advance trading tools.

  • Equity Intraday - 0.005% on Turnover
  • Equity Delivery - 0.05% on Turnover
  • Futures & Options ( NSE/MCX) -  Rs 9 / Executed Order

Ultimate PlanUltimate Plans are designed to satiate ultimate needs of Traders who require highest intraday exposures or margins in intraday & delivery trades. 

  • Equity Intraday - 0.005% on Turnover
  • Equity Delivery - 0.05% on Turnover
  • Futures (NSE/MCX) -  0.005% on Turnover
  • Options (NSE) - Rs. 15/Lot

Life-Time Freedom Plan - Trade free for the lifetime at BSE/NSE stocks, future & options, and Commodities trading at all segments of MCX/NCDEX. Zero brokerage in the true sense (0% Brokerage). There are no catches, like per executed order etc., also no advance payment or monthly or yearly fees. The Demat and Trading account opening is also free at Wisdom Capital.

Brief Comparison of  Wisdom Capital Brokerage Plans and Margins


Wisdom Capitals Other Charges

  • Call & Trade: Rs 20 per executed order 
  • Digital contract notes are sent through email only. Physical copies of contract notes can be ordered at an additional charge of Rs 50 per contract. Courier charges are extra.
  • Instant payment gateway charges for over 22 banks - Rs 9 per fund transfer
  • DP charges for delivery-based equity selling charged only on sell-side - Rs 8 + Rs 5.5 = Rs 13.50 per transaction.

 Account Opening Charges - 

  • Trading & Demat Account Opening Fee: Nil
  • Demat Account Annual Maintenance Charges (AMC): Rs 999+taxes (Lifetime Demat Maintenance Charges)
  • Commodity Account Opening: Nil

Wisdom Capitals Platforms & Tools

Wisdom Capital currently provides NSE NOW & NEST. In NOW software you can trade only NSE & BSE exchanges. In NEST you can trade all segments including MCX. If you wish to trade all segments i.e. equities & commodities, NEST is a perfect match for you as a single terminal for all segments e.g. NSE, BSE, & MCX.

Wisdom Capital NEST

Wisdom capital employs Nest, Which is a trading platform licensed through NSE that can be downloaded and installed on a user's laptop or desktop. This trading terminal connects to a highly robust server that takes minimal time in fetching the latest data along with the trading provision. It comes loaded with the following features: 

  • Interactive charting with multiple indicators at intraday, comparative, and historical level
  • Alerts and notifications as set by the user
  • Hourly statistics and heat maps for quick technical analysis and judgment.

Wisdom Capital NSE NOW - 

NSE NOW is a trading platform that can be accessed directly through a browser and does not need any installs or downloads.

Wisdom Capital NSE Mobile app -

For users who prefer to carry out their trading through a mobile app, the discount broker provides the NSE Mobile App. Like most of the trading platforms offered by the brokers, this app is also an outsourced trading application and is maintained by NSE itself.


"wisdom Capital doesnot really focusses much on developing its own trading platforms and offers 3rd party softwares from NSE"


Wisdom Capitals Education & Research

Wisdom Capital doesn't provide advisory services regarding buying and selling of stocks and commodity trading to its customers; however, it educates people about the financial markets through Knowlege Center, the educational blog that provides basic tutorials on trading and investing.


"This blog contains very basic articles on the stock market that may not be very helpful for the professionals. 


Wisdom Capitals Customer Service

Wisdom Capital is available to its clients through the following communication channels:

  • Email – Helpdesk@wisdomcapital.in
  • Tool-Free Num - 1800-3000-5048
  • Phone –  (0120)-6633235|237|268
  • Webform 
  • Chat

The number of communication channels is wide but the customer service quality is pretty ordinary. If Wisdom Capital is looking for any sort of value to give to its clients through customer service, it needs to look at the following aspects very closely:

  • Train its team of customer service executives and make them skillful enough to deal with clients coming with different types of queries.

A lot of users have complained about the professionalism of the executives and the customer care service quality is reviewed as "below average".


Wisdom Capitals Closing Thoughts

Wisdom Capital is considered to be the good one within the discount broking space. But at the same time, it seems that they are more or less part of the herd that was created with the waves of discount broking in India. Setting up a sales team, and offering low brokerage with the help of an outsourced trading platform, shows high business opportunity but less responsibility towards the clients.

Wisdom Capital certainly needs to build solutions in the technology space that offer the best of trading experience to their clients. Furthermore, the customer service team must be skilled and trained in such a way that the client base stays satisfied and is not left hanging in the middle.