WISDOM CAPITALS

3.5 Overall

Wisdom Capital is one of the lowest discount broker but certainly need to build solutions in the technology space that offer the best of trading experience to their clients. Furthermore, the customer service team must be skilled and trained in such a way that the client base stays satisfied and is not left hanging in the middle.

Brokerage Charges4.5
Platforms & Tools 2.5
Customer Service 2.0
Cons
  • No support to invest in IPOs & Mutual Funds
  • Average Customer Support
  • Low Focus on Technology

Wisdom Capitals Overview

Wisdom Capital is a pioneer online trading company that has a record of best performances in the discount brokerage services for stocks, future and options, currency and commodities on NSE, BSE, MCX & NCDEX.

Wisdom Capital is established by Mrs. Sudeshna Mukherjee along with Mr. Pralay Shankar Chakraborty a renowned Businessman; it all was started in 2005 named Devswings. With time as the business grows, top management team had decided to make it large and have formed a Company named “Wisdom Capital Advisors Private Limited” in 2013. 

Wisdom Capitals Brokerage Charges

Wisdom Capital offers 3 ideal brokerage plans like Pro Plan, Ultimate Plan & Life-time Freedom Plan, which have not only supported the people in dire need but also have presented a secure way to input their hard earned money in the market. 

Pro Plan -   Pro Plans are perfectly designed for professional Traders who needs higher intraday exposures or margins and advance trading tools.

  • Equity Intraday - 0.005% on Turnover
  • Equity Delivery - 0.05% on Turnover
  • Futures & Options ( NSE/MCX) -  Rs 9 / Executed Order

Ultimate PlanUltimate Plans are designed to satiate ultimate needs of Traders who needs highest intraday exposures or margins in intraday & delivery trades. 

  • Equity Intraday - 0.005% on Turnover
  • Equity Delivery - 0.05% on Turnover
  • Futures (NSE/MCX) -  0.005% on Turnover
  • Options (NSE) - Rs. 15/Lot

Life-Time Freedom Plan - Trade free for lifetime at BSE/NSE stocks, future & options and Commodities trading at MCX/NCDEX all segments.  Zero brokerage in true sense  (0% Brokerage). No catches like per executed order etc. No advance payment  or monthly or yearly fees.  Demat and Trading account Opening is also free at Wisdom Capital.

Brief Comparison of  Wisdom Capital Brokerage Plans and Margins.

Wisdom Capitals Other Charges

  • Call & Trade: Rs 20 per executed order. 
  • Digital contract notes are sent through email only. Physical copies of contract notes can be ordered at additional charge of Rs 50 per contract. Courier charges are extra.
  • Instant payment gateway charges for over 22 banks - Rs 9 per fund transfer.
  • DP charges for delivery based equity selling charged only on sell side - Rs 8 + Rs 5.5 = Rs 13.50 per transaction.

 Account Opening Charges - 

  • Trading & Demat Account Opening Fee: Rs 0
  • Demat Account Annual Maintenance Charges (AMC): Rs 999+taxes ( Lifetime Demat maintenance Charges)
  • Commodity Account Opening : Rs 0

Wisdom Capitals Platforms & Tools

Wisdom Capital currently providing NSE NOW & NEST. In NOW software you can trade only NSE & BSE exchanges. In NEST you can trade all segments including MCX. If you wish to trade all segments i.e. equities & commodities, NEST is perfect match for you as a single terminal for all segments e.g. NSE, BSE & MCX.

Wisdom Capital NEST - 

Wisdom capital employs Nest, Which is a trading platform licensed through NSE that can be downloaded and installed on user's laptop or desktop. This trading terminal connects to a highly robusy server that makes minimal time in fetching latest data along with the trading provision. It comes loaded with the following features: 

  • Interactive charting with multiple indicators at intraday, comparative and historical level.
  • Alerts and notifications as per set by the user.
  • Hourly statistocs and heat maps fpr quick technical analysis and judgement.

Wisdom Capital NSE NOW - 

NSE NOW is a trading platform that can be accessed directly through a browser and does not need any installs or downloads.

Wisdom Capital NSE Mobile app -

For users who prefer to carry out their trading through a mobile app, the discount broker provides the NSE Mobile App. Like most of the trading platforms offered by the brokers, this app is also an outsourced trading application and is maintained by NSE itself.


"wisdom Capital doesnot really focusses much on developing its own trading platforms and offers 3rd party softwares from NSE"

Wisdom Capitals Education & Research

Wisdom Capital doesn't provide advisory services regarding buying and selling of stocks and commodity trading to its customers but educate people about the financial markets through Knowlege Center, the educational blog provides basic tutorials on trading and investing.


"This blog contains a very basic articules on stock market that may not help people in any way."

Wisdom Capitals Customer Service

Wisdom Capital is available to its clients through the following communication channels:

  • Email – Helpdesk@wisdomcapital.in
  • Tool-Free Num - 1800-3000-5048
  • Phone –  (0120)-6633235|237|268
  • Web form 
  • Chat

The number of communication channels are wide but customer service quality is pretty ordinary. If wisdom Capital is looking any sort of value to its clients through customer service, it needs to look at the following aspects very closely:

  • Train its customet executives team and make them skillful enough to deal with clients cominf with different types of quaries.

A lot of users have complained about the professionalism of the executives and the customer care service quality is reviewed as "below average".

Wisdom Capitals Closing Thoughts

Wisdom Capital is aroung the good one within discount broking space. But at the same time, it seems that they are more or less part of the herd that was created with the waves of discount broking in India. Setting up a sales team, offering low brokerge with the help of outsourced trading platform shows high business opportunity but less responsbility towards clients.

Wisdom Capital should certainly need to build solutions in the technology space that offer the best of trading experience to their clients. Furthermore, the customer service team must be skilled and trained in such a way that the client base stays satisfied and is not left hanging in the middle.


Background
Year of Incorporation 2012 - Started sub Brokers for Alice Blue - Now unit of Ashlar Group
Website http://www.wisdomcapital.in
Demat NSDL/CDSL - Partnership with Globe Capital Markets
Exchange Enabled NSE, BSE, MCX, & NCDEX
Platforms
Software Yes
Html5 Yes
Android Apps Yes
IOS Apps Yes
Charting
Intraday 22 Days
End of Day 10 Years
Indicators No
Coding No
Brokerage
Equity Delivery Freedom Plan - 0, Pro Plan & Ultimate plan- 0.05% on turnover
Equity Intraday Freedom Plan - 0, Pro Plan & Ultimate plan- 0.005% on turnover
Equity Futures Freedom Plan - 0, Pro Plan - 9/Trade & Ultimate plan- 0.005% on turnover
Equity Options Freedom Plan - 0, Pro Plan - 9/Trade & Ultimate plan- 15/Lot
Currency Futures Freedom Plan - 0, Pro Plan - 9/Trade & Ultimate plan- 0.005% on turnover
Currency Options Freedom Plan - 0, Pro Plan - 9/Trade & Ultimate plan- 15/Lot
Commodities Freedom Plan - 0, Pro Plan - 9/Trade & Ultimate plan- 0.005% on turnover
Margins
Equity Intraday 5 times to 40 times depending on the brokerage plan
Equity Delivery 2 times to 5 times depending on the brokerage plan
Equity Options 8 times to 10 times depending on the brokerage plan
Equity Futures 4 times to 10 times depending on the brokerage plan
Currency Futures 4 times to 10 times depending on the brokerage plan
Currency Options 8 times to 10 times depending on the brokerage plan
Commodities 4 times to 10 times depending on the brokerage plan
Turnover & Other Costs
Equity 0.0035% of Turnover
Equity Futures 0.0028% of Turnover
Equity Options 0.06% of Premium Turnover
AMC Charges Lifetime Demat maintenance Charges : 999/-
DP Charges Rs 14/Debit Transaction
Commodities 0.0025% of Turnover
Broker Assisted trades Rs 20/ Executed Order
Active Clients
Active Clients 2016 NA
Active Clients 2015 NA
Active Clients 2014 NA
Reporting
Online Trade Reports Yes
Online PNL Reports Yes
Online Contract Notes Yes
Tax Ready No
Accounting Opening Costs
Trading Only Free
Trading Demat Free
Commodity Free
Support & Tools
Research & Tips Yes
Brokerage Calculator
Margin Calculator
Brakets Orders
Training & Education