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Achiievers Equities is a discount broker and an old contributor to the stockbroking industry. It has delivered a lot over the last decade and continues to deliver quality at work. Achiievers trades in various fields including:
- Derivative Trading
- Commodity Trading
- Currency Trading
- Mutual Funds
- Gold loans
It is a member of most of the known exchanges such as NSE, BSE, MCX, MCX-SX, and NSEL. Headquartered in Kolkata, Achiievers has a client base of 10,000 and a daily turnover of Rs. 1000 crores. The broking firm accounts for 3% of the Indian Capital Market which they have declared to the SEBI and all other exchanges. Achiievers is known for its excellent customer service. They offer proper consultation helping the customers make all financial decisions. This is a rare quality to be found amidst the discount brokers.
Company aims to become a full-service broker in the coming years. While the transformation happens, they ensure not to compromise over the customer service. The rates will also not be majorly manipulated.
Achiievers Brokerage Charges
Customers have a variety of brokerage plans to choose from. All of these plans are proposed based on the trading behaviour, frequency, and value of the customer.
- Mega Value Plan - Achiievers offer unlimited trading plan in CASH, F&O, COMMODITY and CURRENCY @ Rs 750 for the entire month. This is a suitable plan for the active traders. This is one of the lowest monthly plan for trading in all segments which is exactly same as MyValueTrade's monthly plan at Rs 1000 per month. Others like SAS Online and TradeSmart Online only allow to trade in Equity cash and F&O for Rs 999 and Rs 3999 per month respectively.
- Rs 50 per day Plan - This plans allows limitless trading in CASH, FUTURES & OPTIONS, COMMODITY and CURRENCY for the entire day at Rs 50 per day. It means you can trade in each segment unlimited number of times in a day by paying Rs 50 only. There is a one-time subscription charge of Rs 750 included in this plan.
# Trading Segment Brokerage 1 Equity Segment Flat Rs 50 per day For entire equity segment (delivery, Intra-Day and F&O) at NSE & BSE 2 Currency Segment Flat Rs 50 per day for entire currency segment (Derivatives and Options) at NSE CDS 3 Commodity Flat Rs 50 per day for entire Commodity Segment trading at MCX
- Flat Rs 15 per trade plan - This plan offers trading at flat Rs 15 per trade irrespective to the trade volume. Trading is available at BSE, NSE and MCX stock exchanges in equity, commodities and currency derivative segments.
# Trading Segment Brokerage 1 Equity Segment Flat Rs 15 per day For entire equity segment (delivery, Intra-Day and F&O) at NSE & BSE 2 Currency Segment Flat Rs 15 per day for entire currency segment (Derivatives and Options) at NSE CDS 3 Commodity Flat Rs 15 per day for entire Commodity Segment trading at MCX
One positive point about Achiievers minimum brokerage charge is that Rs. 15 is applicable for all the segments regardless of equity, commodity or derivatives. The brokerage charges are very low, which means that the client saves a lot of money on commissions and gains more returns on the investment made. Another advantage is the firm offers 3-in-1 account which makes the funds transfer convenient for the clients. Once the account it opened, users can use it for lifetime without having to pay any maintenance cost or reopening charges. In addition, there is no mandatory requirement of keeping margin money in the trading account.
Achiievers Other Charges
- DP charges for delivery based equity selling charged only on sell side - Rs 15 or 0.025% whichever is higher per transaction.
- Call and Trade feature is available at an extra cost of Rs 20/- per call.
- Digital Contract notes are sent via Email. Physical copies of contract notes can be ordered at an additional charge of Rs 15/- per contract and added courier charges.
- Instant payment gateway charges for over 40 banks - Rs 8 per fund transfer.
|Transaction Charges||0.00280% of Total Turnover|
|STT||0.0115% of Total Turnover|
|SEBI Turnover Charges||0.0002% of Total Turnover|
|Stamp Duty||Depends on State (Very Minimal)|
|GST||18% of (Brokerage + Transaction Charges)|
These charges are defined by the government and the percentage of STT and SEBI turnover charges are also fixed for the client.
Clients can opt for day brokerage basis plan as well. The details are mentioned below:
|Segment||Equity Segment(NSE/BSE,Margin Trading FNO)||Currency||Commodities|
|Subscription Charge (One time)||Rs 750||Rs 750||Rs 750|
|Brokerage per day||Rs 50||Rs 50||Rs 50|
|Charges with applicable Service tax||Rs 57||Rs 57||Rs 57|
|Total Payment During Account Opening||Rs 750||Rs 750||Rs 750|
Exposures or Leverage
|Equity (Cash & Delivery)||Upto 5 times for Intraday, 0 for Delivery|
|Equity Futures||Upto 2 times|
|Currency Options||Upto 2 times|
|Commodities: MCX||Upto 4 times|
Achiievers Platforms & Tools
Achiievers offers various trading platforms to their customers. Following are the details of each.
It is a browser-based platform which is available free of cost to all the users. Users can simply login to www.nowonline.in or www.now-online.in and start trading. There is no need of any installation and users can trade from any place at their convenience on mobile, laptop, or desktop.
This is how Achiievers Now Online Platforms looks like-
It is a desktop-based trading platform suitable for active traders. The platform offers some unique features to the users such as Market Watch, Snap Quota Trading Feature, easy Funds Transfer, and more. Users can view RMS margin – Capital.
This is how Achiievers Now Trader Platforms looks like-
Achiievers Education & Research
Despite being a discount broker, Achiievers provides a variety of reports and recommendations across technical and fundamental level analysis, to their clients. All of the reports offer useful trading tips and tricks to the readers. Here are some of the reports and their frequency.
- Equity morning outlook - daily
- Commodity morning outlook - daily
- Pick of the week - weekly
- Pick of the month - monthly
- Fundamental Picks - weekly
- Commodity Performance Report – monthly
Although the accuracy of these reports are average to good, it is highly recommended to all the traders to do a regular market research on a regular basis. This will help you make informed financial decisions before investing your hard-earned money.
- AMC-Free trading and demat accounts
- No margin money needed
- Different discount offers to save brokerage
- Flexible brokerage plans
- Trade on holidays on discount prices
- Each through referral program
- Offers 3-in-1 account
- Trading for NRIs is available
- Too many brokerage plans can create confusion
- High account opening fee as per market standards
- Research facility is chargeable
- No mobile trading app available
- Trading on Mac or iOS platforms is not possible
Achiievers Customer Service
Achiievers Equities is known to offer good customer service to its clients. The clients can reach the firm for any assistance using the following communication channels:
- Toll Free Number - 1860 420 3333
- Email – firstname.lastname@example.org
- Phone – 033 6606 3000
- Web form - http://www.achiieversequitiesltd.com/Support.aspx
- Offline branches
Although the customer service is satisfactory, when it comes to comparison with the other brokers in the market, Achiievers need to improve. They can learn to use technology to offer the best to their clients.
Achiievers Closing Thoughts
Achiievers is a good discount broker and an aspiring full-service broker. They offer beneficial brokerage plans and a full-service broker services at a cost of discount broker. They are highly customer oriented and all their services make the trading experience hassle-free to the users. It does not fail to offer value for money service to its customers and you can chose to trade with Achiievers regardless of whether you are a newbie or an experienced trader.