Zerodha is hailed up as a friend like broker to traders and investors. Equity trading is said to be the sure way to the poor house way back since decades of our time. Volatility is not the only concern in intraday. The brokerage is also high and intraday traders make more trades than normal investors. It will eventually affect the trading Bank" the more trades you make, the more you lose".

With the introduction of online discount brokers like Zerodha in the year 2010, the huge payments of brokerage have come down to zero.

Zerodha is the first discount broker to set a promise to deliver high-end features and services at 90% discounted brokerage.

How is discounted brokerage an added advantage?

Traders have to pay brokerage for every transaction they make. Whether it is a winning trade or losing one, the brokerage is common for both cases. In a winning trade, you don't care about brokerage. But in case of losing trades, it is an added burden to pay high brokerage.

For example, if you buy a shirt for 1000 rupees at a shop. Then you saw your friend bought the same shirt which belongs to the same brand at a discounted price online. What would you do next? Would you go to the same shop next time and pay higher prices or you choose to be online and get the best deals possible.

I think you say the second idea is your choice. Then in the instance of a stockbroker, you ought to choose an online discount broker.

Maybe "Cheap and best" is an Indian slogan. We, Indians want everything discounted from hairpin to car. So why not discount brokers.

Yeah, This is about investments and money. You can't trust any other broker other than your regular one. This is what the traditional brokers selling points is. Just because you know someone for years. It doesn't mean you-you have to pay extra prices for their services which you can get for much less by online discount brokers.

There are thousands of stock brokers in India. But only 15-20 has a privileged position in the market. Zerodha is placed in the 3rd position over all the other brokers in India. In this competitive world as well as in this competitive market, taking the 3rd place in just under 8 year is not a joke!

There are other online discount brokers. Tried to their best and sustained. But couldn't scale up like Zerodha.

Apart from brokerage, the other things to consider while signing up with Zerodha is its products like SmallCase, Coin, Streak etc.

Smallcase helps in investing not in a company but investing in an idea, so the expert advisory team helps in finding current and future trends in the development of different sectors

Zerodha coin is a direct Mutual Funds platform where you don't pay huge commissions. Regular mutual funds unlike Zerodha coin levy 1.5- 2% as a Commission. So Zerodha coin is a better choice.

More about the products and features of Zerodha >> click here

Yes, Zerodha is also a member of CDSL(central depository securities Limited). Which means they are registered, authenticated and is under the radar of SEBI. You don't need to worry about your Investments. Zerodha is one of the successful firms.

On the other side, traditional brokers are also a great bet if you are a novice trader or a layman type investor. Many people who don't have big time for researching and value knowledge can go for tips and recommendations generated by the advisory team. But we have seen many people complaining about the tips and recommendations. As the tips don't work all the time. Maybe sometimes you may take it late or the tip might work later.

So it is wise to invest sometime before you enter. Zerodha varsity is one of its kind, Online stock market education portal. It is free for everyone which is filled with great knowledge about the trading, investing, technical analysis, fundamental analysis and every possible stuff about the stock market.